The market
Tens of thousands of owner-run hair and beauty salons in German-speaking Europe alone; one of the last core industries that remains barely digitised.
Investor Relations · Seed
Investiere in die Kategorie Salonintelligenz.
Saloncare baut das Betriebssystem für den modernen Salon; mit Sam, dem KI-Co-Piloten, der die Beratung am Stuhl hebt und messbar mitverkauft. Diese Seite gibt dir den ersten Blick; Zahlen, Finanzplan und Beteiligung liegen bewusst im vertraulichen Deck.
Überblick
Warum sich der Blick lohnt.
Vier Gründe in Kurzform. Belege, Zahlen und Szenarien liegen bewusst im vertraulichen Deck.
CategorySalon intelligence
MarketGerman-speaking Europe
ModelSaaS subscription
StageSeed
Die Gelegenheit
Vier Gründe, genauer betrachtet.
The model
Recurring subscription revenue per salon and per position rather than project work; plus a second revenue layer with the manufacturing industry.
The USP
Sam, the AI co-pilot, works in the middle of the business: it makes the consultation consistently good and measurably sells alongside it. Not another booking tool.
The founding team
Linda Antonia Heue (co-founder and CEO) leads go-to-market, sales, partnerships and fundraising; Manuel Wester (CPO and domain lead), a master hairdresser who owns the test salon in Berlin, builds the product in live operation. Craft meets entrepreneurial force.
Der Hebel
Ein Assistent, der mitverkauft.
Eine Szene aus dem Salonalltag genügt, um den Hebel zu verstehen.
+55 %
more product revenue in the test salon, April to August 2026; one salon, so an indication, not proof
612
AI hair analyses in live operation, each one signed off by the master hairdresser
20
pilot salons from November 2026, re-measuring the effect in other people's salons
Hey Sam
Hey Sam, what should I recommend to Ms Berger today?
Colour from 12 March, scalp dry at the last visit: recommend the gentle care range and offer the 15-minute scalp treatment; both are in stock, and the treatment still fits before the follow-up appointment at 3.30pm.
- 01
The consultation gets many times better
Sam listens, remembers every formula and analyses before the cut; what depended on the day becomes a system.
- 02
Recommendations come at the right moment
The client sits for several hours in the strongest point of sale the industry has; Sam reactivates the whole range right there.
- 03
Product sales and upselling pick up
More products sold, more add-on services, more rebookings. The business plan is built on exactly this lever.
Warum jetzt
Drei Entwicklungen treffen zusammen.
AI is ready for the chair
Language understanding, photo analysis and recommendations are for the first time good enough to be used inside the consultation, not only in the back office.
A shortage of skilled staff
When hands change, the salon needs a memory that stays. Consistency turns from an aspiration into an economic factor.
Integration first, then one system
Today Saloncare docks onto existing point of sale and booking systems, which lowers the barrier to entry to almost nothing. The goal is one system instead of many, one subscription for the whole salon.
Der Weg
Von der Idee zum einen System.
Wo wir stehen und wohin wir wollen. Jede Stufe wird erst gebaut, wenn die vorige im Salon läuft.
- The ideaA salon needs a memory. Saloncare grows out of that observation at the chair.
- since April 2026 · in the test salonThe product runs in live operation in the founder's salon; in its first five months with +55 % product revenue.
- from November 2026 · where we standA pilot with 20 salons: Saloncare has to show in other people's salons what it shows in the test salon. Measured from January to March 2027, first figures in early April.
- April 2027 · market launchSaloncare Pro launches at the hair fair in Düsseldorf: consultation and booking, guest app and loyalty, Sam across every module.
- Summer 2027Saloncare Light: the essentials without AI for small salons, with an upgrade to Pro at the flick of a switch.
- from November 2027 · operating systemThe till moves in: our own point of sale system, team and rota, cockpit; the salon no longer needs a second system.
- One system · the goalOne subscription for the whole salon: consultation, appointments, till, team and guests in one place.
A salon that remembers is a salon that grows.
Confidential deck
The whole plan, one click away.
The deck itself is provided in German.
Das vollständige Investor-Deck; Zugang mit Name und E-Mail-Adresse, dein persönlicher Link kommt sofort per Mail.
- Der Finanzplan: fünf Jahre Base Case, vier Szenarien und Meilensteine bis zum Break-even
- Beteiligung im Detail: Runde, Cap-Table, Mittelverwendung, Fahrplan und Risiken
- Dein persönlicher Rechner: Anteil und Modellwert für deinen Betrag